Elevator pitch: presenting ideas with class

The Elevator Pitch is a very useful tool for sharing an idea or project in informal situations or networking events. Mastering the Elevator Pitch opens doors to investors, clients, partners, or collaborators, leaving a memorable impression that invites exploration into the depths of your idea or product.

The Elevator Pitch is a technique that allows you to present an idea or product briefly and concisely in the time it takes an average elevator to go up or down between 8 and 10 floors.

The main objective of the Elevator Pitch is to make a good impression and generate interest in the listener so that they want to learn more about the idea or product that we are presenting. To achieve this, it is important to keep in mind that the message must be direct and persuasive, effectively highlighting the most relevant and attractive aspects of the project in a clear and compelling manner. Use our template and instructions to create one.

1. Identify your objective: Before starting to develop your Elevator Pitch, it is important to be clear about the objective you want to achieve with your presentation. Do you want to get the attention of an investor? Are you looking to gain new clients? Do you want to find partners or collaborators? Identifying your objective will help you define your audience and thus focus your message and adapt it to their needs and expectations.
2. Define your value proposition: Once you have a clear objective, you will need to define the most relevant and attractive aspect of your project that makes it unique and differentiating. Ask yourself what problem or need your project solves, what benefits it brings, and why it is interesting for your audience.
3. Structure your presentation: To ensure that your message is communicated clearly and persuasively, it is recommended that you structure your presentation into three parts: introduction, development, and conclusion. In the introduction, you should introduce yourself and contextualize your project. In the development, you should expose the most relevant aspects of your value proposition. And in the conclusion, you should summarize the most important points and call to action. In the following section, we will present you a template that can help you structure your Elevator Pitch.
4. Practice and adapt your message: Once you have the structure of your message, it is important that you practice, keeping in mind that you might have different audiences, with different needs and interests. Then, you have to be ready to adapt your message accordingly.

Let’s imagine you’re a company named FlexiWave Technologies and you’re looking to present your product FlexiFit to an important investor:

"Hi, my name is [Laura], and I work for FlexiWave Technologies. For health-conscious individuals who are dissatisfied with the limitations of traditional fitness trackers, we've developed FlexiFit: a smart wearable device that offers comprehensive health monitoring, personalized workout recommendations, and a sleek, adaptable design. Unlike standard fitness bands or smartwatches, our product provides a more holistic approach to wellness. It addresses the need for a versatile, all-in-one health companion better than any alternatives on the market.”

Likewise, it's important to end the conversation with a call to action, like: 'If you give me your phone number, I'll call you tomorrow morning to schedule a meeting and present detailed information.'

Keep in mind that what's important is that you practice and be ready to adapt the conversation based on the feedback you're getting from your listener (are they interested?, do they understand the message?).

With these recommendations, you can convey the essence of your idea clearly and effectively reach your goal.

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